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Urban Outfitters vs Social Media: A post about crises communication as if it...
Right now it’s around 2:30pm pacific time and about 45 minutes ago I caught wind of an escalating crises the apparel brand Urban Outfitters is now facing. Updated comments now appear at the end of the...
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Solid execution: Delta gets smacked by soldier’s viral video, responds &...
So it’s only been a few hours since my post on Delta Airlines snafu with a group of soldier’s over baggage fees which turned into a viral / pr crises in just a few hours. Not only is the issue all over...
View ArticleA Strategy for Engaging Passion Communities: My Thoughts and Expansion
Last week Jeremiah Owyang of the Altimiter Group published what I suspect will grow to be known as one of the defining guides to entering passion / interest communities. While Jeremiah did a truly...
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